Explore

Introduction

In an age of globalization of lifestyles and the growing globalization of national economies, tourism has become an elemental dimension of Western modernity and broad spatial mobility, a condition of life and a way of being in the contemporary world. We are heirs to a tradition in which travel has become an unavoidable factor in the constitution of nationality, in the affirmation of European identity, or even in the very nature of insularity. The Azores region has long been a transit and supply site; thus a trans-oceanic pole strategically located to welcome travelers from all over the world.

The increase in the demand for the Azores destination, in the Senior search, requires an effective knowledge that allows an adequacy of the offer of the initiatives, the actions, the programs, that is to say, the products made available to this type of public that is considered in a devoid way of any specificity that allows maximizing the efficiency of the actions undertaken and the investments to satisfy their satisfaction.

We have diversified the social categories that integrate the demand and give expression to the current international trends of the markets. Unequivocally, within the global dynamic, Senior tourism is a rapidly expanding segment, with substantial incomes that have required an uneven allocation of resources. Its specificity has not always been recognized in the tourism sector in general and research in particular.

In electing the senior tourism segment, we seek to respond to the institutional concerns of various international bodies that have chosen to promote active aging and intergenerational solidarity as major objectives that can guide research priorities and foster diverse initiatives in the development of products and services with concern for the well-being of these populations.