The development of senior tourism requires in-depth knowledge of this market segment in order to support the definition of appropriate policies for the promotion and enhancement of this sector. Knowing in detail the interests and activities made available at the destination and ascertaining those that were carried out and the degree of tourists’ satisfaction with them are some of the purposes of this study comprising a thousand tourists who visited the Azores destination. Based on the sociodemographic characteristics of the visitors, motives for traveling, among others, the existence of different profiles of senior tourists was set. It appears that the profiles of tourists differ according to the thematic areas linked to the activities carried out. Knowledge of the interests and activities for this market segment will help public and private entities to make appropriate and attractive products and services available to senior tourists.
Keywords: Senior tourist, Activities and interests, Satisfaction, Data analysis
Silva, O., Medeiros, T., Moniz, A. I., Tomás, L., Mendes, J., & Vieira, V. (2021). Senior Tourism Activities and Interests in the Azores as a Destination. Em J. V. de Carvalho, Á. Rocha, P. Liberato, & A. Peña (Eds.), Advances in Tourism, Technology and Systems (Vol. 208, pp. 309–319). Springer Singapore. https://doi.org/10.1007/978-981-33-4256-9_28
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Active aging associated with a new paradigm of life promotes senior tourism as a booming sector. In the Azores, tourism has increased in recent years (one of the best destinations in the Atlantic), bringing new multidisciplinar challenges. Based on a sample of tourists who visited the Azores (n = 1000, ages 55–94; 54.2% female), this paper proposes to analyze their concerns with the trip. A senior tourism questionnaire was used. The application of nonparametric tests shows that: the concern with the location of the accommodation, medical care and health care, the existence of a tourist guide and the trip cost differs according to sex; the concerns with flight schedules, location of accommodation, medical care, existence of a tourist guide and mobility conditions vary according to age; the concerns with security in the destination, climate, comfortable lodging, gastronomy, existence of a tourist guide, trip price and the residents’ hospitality vary according to satisfaction wit trip.
Keywords: Aging, Travel concerns, Health, Satisfaction, Senior tourism
Reference: Medeiros, T., Silva, O., Furtado, S., & Santos, C. (2021). Senior Tourism: Concerns and Satisfaction with the Trip. Em J. V. de Carvalho, Á. Rocha, P. Liberato, & A. Peña (Eds.), Advances in Tourism, Technology and Systems (Vol. 208, pp. 320–330). Springer Singapore. https://doi.org/10.1007/978-981-33-4256-9_29
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The Azores are a very attractive destination for senior tourism, due to their distinguished culture, nature and landscapes and maritime attractiveness. Because of that, tourists come to the Azores more often and senior tourists already make a significant economic contribution to this region. One of the peculiarities of senior tourism is the needs of the elderly, such as mobility conditions and medical care. In this sense, and knowing that the senior tourists are increasing in the Azores, we intend to study their concerns when planning a trip to this region, in order to promote better experiences in the destination. In addition, it was also our goal to understand if hoteliers and policy makers have the same concerns as senior tourists when planning a trip, in order to analyze if these stakeholders understand the needs and concerns of senior tourists. This mixed study involves a quantitative analysis with senior tourists in the Azores and a qualitative analysis with hoteliers and policy makers, through the SPSS (V. 21) and MAXQDA Miner Lite software programs, respectively. Our sample is composed by 1000 senior tourists (aged between 55 and 94 years old (M= 64.87; SD= 7.37), 45.8% male and 54.2% female, mostly married (71.5%), foreigners (52.1%) and retired (62.9%)), as well as by 17 hoteliers (aged between 43 and 59 years old (M= 51.15; SD= 6.00), 64.7% male and 35.3% female, mostly married (64.7%), with higher education (70.6%) and with director position (52.9%)) and by 23 policy makers (aged between 29 and 73 years old (M= 50.31; SD= 12.98), 78.3% male and 21.7% female, mostly married (34.8%), with higher education (52.2%) and with President position (43.5%). The results show that tourists are very concerned with destination safety (47.2%), health care (36.9%), comfortable accommodation and hospitality of residents (36.1%), while hoteliers attach great importance to food quality (11.8%) and policy makers to destination safety and financial conditions (13.0%). These results allow us to understand that older tourists and hoteliers have different concerns when planning a trip, as well as older tourists and policy makers have the same concerns with destination safety, which is good for developing new tourism policies in the region, in order to promote senior tourism. In this sense, and as policy makers seem to be aware of the needs and concerns of senior tourists, unlike hoteliers (although they have more direct contact with tourists), we highlight the importance of networking and collaboration between these two groups of stakeholders, in order to create better senior tourism experiences and promote this market segment in this destination.
Keywords: Travel Planning Concerns, Tourists, Hoteliers, Policy Makers, Azores, Mixed Study.
Reference: Medeiros, T., Tomás, L., Moniz, A., Furtado, S., Silva, O., & Ferreira, J. (2020, November 4-7). Senior Tourism: Tourists, Hoteliers and Policy Makers. In J. Jafari, P. Pinto, M. Guerreiro, S. Santos, & J. Santos (Eds.) Breaking Old Barriers for a New World: Mobilizing Tourism Intelligence to Survive [Book of Abstracts] t-Forum Global Conference (p. 126). Faro. https://cf47fc6b-23e9-44d9-a8f2-2d59bbbf22f2.filesusr.com/ugd/30a75f_7982c4596c914ea2995bb8b26ff6adbd.pdf
Senior travelers are a very attractive market segment and increasingly participate in an internet-mediated society. These new senior tourists use Information and Communication Technologies in the pre-trip stage of the tourism customer journey: to inspire, plan and book the visit. This study examines the profile of senior tourists who booked their trip to the Azores using Online Travel Agencies. The purpose is to analyse the motivation factors based on the Travel Motivation Scale for Senior Tourists (three factors: “Knowledge about destination and personal learning”, “Sociability and fun” and “Well-being and self-knowledge”), using 17 items related to the motivations for visiting the destination, and to ascertain whether there are different groups of senior tourists based on sociodemographic characteristics, travel motivations and experiences performed. Using a structured questionnaire and a sample of 252 senior tourists, the results show that they are mostly foreigners, coming from Europe, with a high level of education, aged 55-64, retired, and show high satisfaction with life. They travel with family and friends and report a high level of satisfaction with the visit. Three distinct clusters of senior tourists are obtained. The “Nostalgic contemplatives” consider “Knowledge about destination and personal learning” and “Sociability and fun” very important. The “Adventure seekers” consider “Sociability and fun” very important. Finally, in terms of travel motivation factors, the “Experienced in travelling” consider none particularly important. They are the most pleased with the visit and repeaters. There are statistically significant differences between the three clusters of senior tourists, according to the motivation factors of the visit. The “Nostalgic contemplatives” give the most importance to these three factors, and the “Experienced travellers” are which, comparatively, attach the least importance to these factors.
Keywords: Senior Tourism, Trip Booking, Online Travel Agencies, Travel Motivation Scale For Senior Tourists, Experiences.
Reference: Moniz, A. I.; Medeiros, T., Silva, O. & Mendes, J. (2020, November 4-7). Senior Tourists Booking Online to the Azores. In J. Jafari, P. Pinto, M. Guerreiro, S. Santos, & J. Santos (Eds.) Breaking Old Barriers for a New World: Mobilizing Tourism Intelligence to Survive [Book of Abstracts] t- Forum Global Conference (p. 125). Faro. https://cf47fc6b-23e9-44d9-a8f2-2d59bbbf22f2.filesusr.com/ugd/30a75f_7982c4596c914ea2995bb8b26ff6adbd.pdf
Purpose: In the context of global demographic ageing, which is more pronounced in the most developed areas of the globe, the type of constructive, positive and optimal ageing is an enormous challenge of the contemporaneity. Health promotion, maintaining a high level of physical and cognitive function, seeking positive affections and well-being, as well as social commitment and spirituality contribute to such ageing. We are witnessing a paradigm shift in people’s thinking and action after retirement, with a large number of elderlies seeking knowledge, new experiences with psychological well-being, establish relationships and travel. Indeed, the progressive increase in longevity and quality of life of the last decades has contributed to the current recognition of the importance of the senior tourism segment, since post-retirement tourists have time to travel in the low season, alleviating the problem of tourism seasonality. The main goal of this study is to determine the profile of the senior tourist of the Azores. Method: Based on the “Turismo Sénior e Bem-Estar no Destino Açores: Criação de um Produto Cultural” [Senior Tourism and Wellness in the Destination Azores: Creation of a Cultural Product] “TUSenior55+” Project (Azores 2020 Programme), the results of a quantitative study are presented, using univariate and multivariate methods, and three differentiated profiles/groups are distinguished, based on a sample of one thousand (n=1000) senior tourists (aged between 55 and 94), according to nationality, age group, economic level, educational qualifications, type of accommodation, physical limitations, satisfaction, well-being, preferences for activities and health perception. Findings: This study permits to highlight the contemporary tourism sector as an activity with great expressiveness in globalized economies, based on a new paradigm characterized by growing differentiation, customization and demand. Value: This study contributes to the awareness of the different players in the senior tourism market in what concerns the requirements of demand and the necessary adaption of their offer.
KEYWORDS: Aging, senior tourism, elderly people, well-being
Reference: Medeiros, T (2020). Aging in contemporaneity and senior tourism. In S. Oliveira, S. Leal, C. Vivas, C. Barradas, J. Nascimento, R. S. João, R. Ferreira, A. Passarinho, A. I. Rodrigues, C. Santos, & M. Amaral. 1st International Conference on Management, Technology and Tourism: Social Value Creation (p.13). Instituto Politécnico de Santarém. https://repositorio.ipsantarem.pt/bitstream/10400.15/2833/1/ICOMTT2020_BOOK%20OF%20ABSTRACTS_versão%20final.pdf
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In Western culture, despite the increase in longevity, aging (demographic, community and personal) has not always been considered something positive, but instead it tends to be seen as a problem both the society and the individual. Active aging associated with a new paradigm of lite promotes senior tourism as a booming sector. In the Azores, tourism has increased in recent years (it has won several awards such as one of the most sustainable destinations in the word and the best destination in the Atlantic), bringing new multidisciplinary challenges. Based on a sample of tourist who visited the Azores (n=697), ages 55-94) this paper proposes to analyses their concerns with the trip, as well as their health perception related to their satisfaction with travel and with life. A senior tourism questionnaire and the Life Satisfaction Scale were used. The application of non-parametric tests shows that: (i) the concern with the location of the accommodation differs according to sex; (ii) the concerns with flight schedules, location of accommodation, medical care and mobility conditions vary according to age; (iii) the concerns with the language barriers, cultural differences, medical care, travel prices and mobility conditions change according to the perception of their health status; (iv) the concerns with the destination security, comfortable accommodation, food supply, cultural differences, mobility conditions, and hospitality of the host population change according to their satisfaction with life; (v) the satisfaction with the trip varies according to their satisfaction with life and the perception of heath status.
Keywords: aging, concerns about travel, health, satisfaction, senior tourists
Referência: Medeiros, T., Santos, C., Furtado, S., Silva, O., Tomás, L., Moniz, A., & Vieira, V. (2019). Perception of health, concerns with the travel and satisfaction of senior tourists in the Azores destination. In P. Calò & G. Ruggieri (Eds.) Abstract Book – OTIE – 11th International Conference on Islands Tourism (p.5). https://www.otie.org/uploads/9/8/9/6/9896763/abstracts_book_icit2019.pdf
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Based on a sample of tourists who visited the Azores (n = 697, ages 55 – 94), it was intended to understand the concerns about the trip; to analyze health perception in relation to satisfaction with travel and satisfaction with life. A Senior Tourism Questionnaire and the Life Satisfaction Scale were applied. The application of non-parametric tests that: (i) the location of accommodation differs according to sex; (ii) the flight duration, location of accommodation, medical care and mobility conditions vary according to age; (iii) the difficulty with language, cultural differences, medical care, travel prices and mobility conditions change according to the perception of health status; (iv) the destination security, comfortable accommodation, food supply, cultural differences, mobility conditions and hospitality of the residents change according to the satisfaction with life; (v) the satisfaction with the trip varies according to the satisfaction with life and the perception of health status.
Keywords: Aging, Travel concerns, Health, Satisfaction, Senior tourists
Reference: Medeiros, T., Silva, O., Furtado, S., Moniz, A., Vieira, V., & Tomás, L. (2020). Health Perception, Travel Concerns, and Senior Tourist Satisfaction. In Á. Rocha, A. Abreu, J.Carvalho, D. Liberato, E. A. González, & P. Liberato (Eds) Advances in Tourism, Technology and Smart Systems, Smart Innovation, Systems and Technologies, (pp. 405-414) Springer. https://doi.org/10.1007/978-981-15-2024-2.
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Despite the importance of the relationship between the sociodemo-graphic characteristics of senior tourists and travel motivation, research about senior consumer behavior intentions remains scarce. The purpose of this re-search is to outline the travel motivations of senior tourists and to investigate which sociodemographic characteristics are important in explaining these moti-vations. With 537 valid surveys from senior tourists visiting the Azores islands, a three-factor solution was found from 17 travel motivation attributes. The re-sults show that “Well-being and self-knowledge” depends on nationality, per-ception of income and perception of health status; “Knowledge about destina-tion and personal learning” depends on nationality and age group; and “Socia-bility and fun” depends on age group.
Keywords: Senior Tourist, Motivation Scale Travel, Push Factors
Reference: Moniz, A., Medeiros, T., Silva, O., & Ferreira, J. (2020). The Effects of Senior Tourists’ Characteristics on Travel Motivation. In Á. Rocha, A. Abreu, J. Carvalho, D. Liberato, E. A. González, & e P. Liberato. (Eds) Advances in Tourism, Technology and Smart Systems, Smart Innovation, Systems and Technologies (pp. 415-426) Springer https://doi.org/10.1007/978-981-15-2024-2
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Our society is growing older and it is important to develop the senior tourism market. Consumers aged 55 and older are a fastest growing market seg- ment and a major business opportunity. The purpose of this research is to develop and test a model to investigate the characteristics of the senior tourists that affect the factors of travel motivation and travel satisfaction. We intent to explore the existence of statistically significant differences in satisfaction between groups of senior tourists using the same categories. A path analysis is carried out in order to describe direct dependencies among a set of variables. In this study (n=537 senior tourists visiting the Azores islands) a model is proposed to identify the senior tourists’ characteristics which significantly affect each of the dependent variables (motivation factors and satisfaction) and which types of effects explain the association among variables. Travel satisfaction depends both on age group and perception of health status by the senior tourists. New opportunities can be found for both public and private sectors to develop and marketing new tourism products that can attract the right senior market segments.
Keywords: Senior Tourist; Motivations and Satisfaction; Path Analysis
Reference: Silva, O., Medeiros, T., Moniz, A., Tomás, L., Furtado, S., & Ferreira, J. (2020). Tourists’ Characteristics, Travel Motivation and Satisfaction. In Á. Rocha, A. Abreu, J. V. Carvalho, D. Liberato, E. A. González e P. Liberato (Eds). Advances in Tourism, Technology and Smart Systems, Smart Innovation, Systems and Technologies, (pp.427-436) Springer. https://doi.org/10.1007/978-981-15-2024-2
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Tourism in the Portuguese Islands of the Azores has grown by more than 20% in bed nights, since 2014 (Tourism Observatory of the Azores, 2017). This increase translates into a major growth in the economy. However, there are concerns maintaining sustainability, the well-being of local populations and the island fragile ecosystems. A large percentage of incoming tourists are senior tourists (age ³ 55 years) – the baby boom generation – which will be responsible for profound changes in markets, especially in the tourist market (Losada, Alén, Domínguez, & Nicolau, 2016). There is change of paradigm in the dynamics, mentalities, habits and lifestyles, who traditionally used do spent their income with their children and grandchildren and who started spending for their own benefit in leisure activities (Ashton, Cabral, & Kroetz, 2015; Vigolo, Simeoni, Cassia, & Ugolini, 2017) and to travel. This descriptive study is part of the project “Tu Senior 55+”, which is as ongoing EU funded project at the University of the Azores. The study is intended to analyze the profile of senior tourists who visited the archipelago of the Azores between May 2017 and April 2018, using a survey of 470 questionnaires, in order to draw a marketing plan for the Azores aimed at creating high quality experiences valued by senior tourists as well as by the local population. The profile of senior tourist visiting the Azores has significant implications for the planning and sustainability of the Azores islands as a competitive senior tourism destination.
Keywords: Senior tourism; Sustainability, Characterization; Azores senior tourism destination
Reference: Santos, C., Medeiros, T., Moniz, A.I., Tomás, L., Silva, O., Vieira, V., Furtado, S., & Ferreira, J. (2018). Characterization of Senior Tourism in the Portuguese Islands of the Azores. In P. Calò & G. Ruggieri (Eds.) Abstract Book – OTIE – 10th International Conference on Islands Tourism (p.42). University of Palermo. https://www.otie.org/uploads/9/8/9/6/9896763/abstract_book_otie_icit2018.pdf
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